📘 DIGITAL MARKETING COURSE SYLLABUS

🔹 Module 1: Introduction to Digital Marketing

• Basics of Digital Marketing
• Importance & Scope
• Traditional vs Digital Marketing
• Latest Trends & Career Opportunities

🔹 Module 2: Website Planning & Development

• Domain & Hosting Basics
• Website Structure & UI/UX Basics
• Creating Websites using WordPress
• Google Sites Setup
• SSL Installation & Security Basics

🔹 Module 3: Search Engine Optimization (SEO)

• On-Page SEO (Meta Tags, Headings, Content Optimization)
• Off-Page SEO (Backlinks, Directory Submission)
• Technical SEO (Site Speed, Mobile Optimization)
• Keyword Research & Analysis
• Google Search Console Setup & Usage
• SEO Tools (Ahrefs, SEMrush basics)

🔹 Module 4: Search Engine Marketing (SEM) / PPC

• Introduction to PPC
• Google Ads Setup
• Campaign Creation & Optimization
• Keyword Bidding Strategies
• Conversion Tracking
• ROI Analysis

🔹 Module 5: Social Media Optimization (SMO)

• Social Media Platforms Overview
• Profile Optimization
• Content Strategy
• Hashtag Strategy
• Engagement Techniques

🔹 Module 6: Social Media Marketing (SMM)

• Facebook & Instagram Marketing
• Meta Ads (Campaign Setup & Targeting)
• Audience Targeting & Retargeting
• Analytics & Insights

🔹 Module 7: Content Marketing & Blogging

• Blog Creation & Management
• SEO-Friendly Content Writing
• Content Strategy Planning
• Affiliate Basics

🔹 Module 8: Email Marketing

• Email Marketing Basics
• Tools (Mailchimp, etc.)
• Campaign Creation
• Automation & Lead Nurturing

🔹 Module 9: Graphic Designing

• Design Principles
• Canva Tools & Features
• Canva Plugins & Templates
• Social Media Post Designing

🔹 Module 10: Google My Business (GMB)

• GMB Setup & Verification
• Local SEO Optimization
• Reviews & Ratings Management
• Business Promotion Strategies

🔹 Module 11: Marketing Tools & Automation

• Digital Marketing Tools Overview
• Analytics Tools
• CRM Basics
• Automation Tools

🔹 Module 12: ChatGPT & AI in Marketing

• AI Tools for Marketing
• Content Generation using ChatGPT
• Automation with AI
• Prompt Writing Techniques

🔹 Module 13: Business Promotion Strategies

• Online Branding
• Lead Generation Techniques
• Funnel Creation
• Influencer Marketing Basics

🔹 Module 14: Google Ads & Meta Ads (Advanced)

• Advanced Campaign Strategies
• A/B Testing
• Budget Optimization
• Ad Copywriting

🔹 Module 15: Live Projects & Practical Training

• Real Website Creation
• SEO Live Projects
• Running Ads Campaigns
• Social Media Campaign Execution
• Portfolio Development

🔹 Bonus Topics

• Freelancing & Client Handling
• Interview Preparation
• Certification Guidance

📌 Course Outcome:

• Become a Digital Marketing Expert
• Run Ads & SEO Campaigns
• Build Websites & Blogs
• Work as Freelancer or Job Professional